Grassroots Retail Campaigning

Sampling Activation

Sampling Activations allow the consumer to briefly test a product and give quick, direct feedback.

This method of retail marketing allows us to engage consumers and increase brand exposure, while offering minimal financial risk for you, as a company.

Our sampling activations are implemented in very consumer-friendly environments which promote a positive and interactive atmosphere while consumers engage with your product experience. We use professional, fun, and outgoing brand ambassadors to engage participants and raise brand awareness, while reinforcing the idea that the company is approachable, has questions, and cares about the consumers’ feedback.

Sampling activations are an excellent method to test new products, product changes/improvements or simply expand on your existing market.

Consumer Activation

Consumer Activations are designed to help create product awareness and increase sales for a specific product during a branded, in – store marketing experience.

Each consumer activation can be held in a number of venues, including, but not limited to; in-store retail spaces, pop-up shops or mobile retail locations. The focus is to engage the consumer and focus their attention on the product, of which they may have been previously unaware.

The interactivity of this service, allows your brand to connect the consumer with a greater retail experience and engage them with purchasing incentives, which will increase your overall brand and product awareness.

Consumer Rewarding

Consumer rewarding is a type of consumer marketing which allows a company or a brand to show appreciation to their customer base, while increasing the visibility and sale of a specific product or the brand as a whole.

We tailor each rewarding program to our client’s needs and campaign strategies, allowing them to connect with the consumer in the most meaningful way possible.This can be done through a variety of methods, which can include, but are not limited to: online contests, giveaways, in-store or online coupons or discounts, prizes and more.

We work closely with our clients to determine the best campaign strategy for their brand, and offer precise, detail oriented execution of the program.

Upon completion of the program, customer data which was collected, can be retained by the client in order to make additional connections with the consumers once the rewarding program has come to a close.